IIFYM - – If It Fits Your Macros, A flexible diet plan

Part 1: Why Fad Diets Are Ruining The Fitness Industry

There's a lot of great things that have stemmed from this fitness boom, yet the most detrimental, dangerous and confusing, is fad diets!

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6 Ways You Can Optimize Muscle Soreness Recovery

Muscle soreness recovery is often overlooked by many fitness professionals and athletes. Despite how crucial it is for consistent training!

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The Best Bicep Workout Strategy for Hypertrophy

While I’m here to bring you the best biceps workout for hypertrophy, we need to get one thing straight. Nothing in fitness is a guarantee. This included...

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Tracking Macros for Bulk and Complex Meals

Tracking macros can be simple, but cooking in bulk and tracking macronutrients can get a little tricky...

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“Everyone is different”: The Lazy Person’s Excuse for Not Making Progress While Dieting

How many of you at one time or another have used this excuse for not seeing change? Stop trying to be a unicorn...

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The Benefits and Drawbacks of the Keto Diet

Everything you need to know about the keto diet. Where do you begin and does it produce better results than any other diet...

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5 Rules for a Powerful Upper Body Workout

Here are 5 scientifically backed techniques to help you craft a powerful upper body workout along with practical examples to get you started!

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7 Actions to Take When You Hit a Weight Loss Plateau

You have made significant strides towards your goal weight. Yet, you just hit a weight loss plateau. What do you do next? Here are the steps...

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10 Macro Friendly Foods That Are Natural Vasodilators

These 10 macro friendly foods are natural vasodilators and can enhance blood flow to your muscles, and throughout the body as a whole!

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Announcing Our First Sponsored Athlete: IFBB Pro Matt Christianer

We welcome IFBB Pro Matt Christianer to our team and discuss how he rose in the sport despite trials and tribulation

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The Transition: To Start Cutting Fat or Bulking?

All questions pale in comparison to how often I’m asked whether it’s time to start cutting fat or bulking by athletes I consult

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Reality vs. Perception of Body Image: The Falsehood of the Ideal Physique

Throughout the years, body image and the ‘ideal’ has changed dramatically. Now more than ever we are bombarded by it

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Meal Timing for Macros: Does It Even Contribute to Your Diet?

Meal timing has consumed our lives, well not anymore...Time to drop the obsession

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Stop Villainizing Sugar for Widespread Weight Gain

Despite how bad of a rap eating sugar gets from mainstream media, the scientific community and their research show a different story

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The PCOS Playbook: Tracking Macros for Weight Loss

If you find yourself diagnosed with PCOS,you are not alone. Close to12% of our female clients have PCOSand need dietary and nutrition changes. This means that over 250 women diagnosed with PCOS come to IIFYM every month looking to have their macros dialed in by an expert macro coach so that they can lose […]

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