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  Why is it that when it comes to dieting, everybody automatically thinks they have to suffer and deprive themselves of everything in life? Why is it that people think they can’t have the foods they love and crave in moderation? Why does the word “dieting” have to be portrayed...

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HOW DO I START TRACKING MACROS TO LOSE WEIGHT WITH IIFYM? The official flexible dieting guide on how to start tracking macros and burn fat with IIFYM The most common question we get from our readers that want to burn fat: In this article I will take all of the...

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  2 Macro Diet Recipes One of the biggest advantages of the macro diet is that it allows you to eat whatever you want, If It Fits Your Macros. That’s the magic phrase. But there isn’t any magic involved in the macro diet approach. It’s pure science. You calculate your...

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Clean eating – What is it? Clean eating is becoming an increasingly popular trend in today’s society. However, many who eat clean are often confused by the lack of progress. The purpose of this article is to expand upon the concept of clean eating and to create a dietary approach...

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  This is a game changer for some of our clients. They realize that they've been overeating due to tracking volume and essentially counting macros improperly. Before moving forward, you should make sure you have a proper macro breakdown. If you don't, refer to our IIFYM macro calculator first! Moving on,...

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Tracking macros vs calories vs keto vs paelo Dieting. Is. Hard. ...Right? That is a tidbit of conventional wisdom that most people would concede to in a heartbeat without batting an eye. Perhaps, one that you are probably nodding in agreement with as you read it. However, you know I'm about to...

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  There are hundreds of dietary alternatives out there. From Paleo dieters to Atkins followers, all promise weight loss and a wholesome lifestyle. Any nutritional coach worth their salt knows what makes them all work: Caloric deficit. Any regime that creates a caloric deficit will result in fat loss. However,...

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Macro Diet and Exercise: What You Need to Know If you are reading this, chances are that you are either about to start the macro diet to lose weight and get healthy, or already began and have some questions how it plays out when it comes to exercising and other...

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This is one of those questions we get every day. "Should I add calories that I burn during exercise back to my total". While I can see why this is tempting, the answer is a firm, absolutely not! Here's Why: If you used the IIFYM calculator to get your macros,...

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  Barbells and dumbbells have long been the staple of an effective training program. And for good reason; they provide the biggest bang-for-your-buck when it comes to building strength, muscle, and sculpting an impressive physique. But, in recent years, a new kid has shown up on the block and has...

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