Blogs

  Big and perky, that’s how we like ‘em. Someone new walks in and it’s the first place our eyes snap to. No, I’m not talking about a bar scene, but actually, the gym and finding the best chest workout for a bigger pair is a seemingly never-ending journey. A...

  While many people attribute their weight loss to exercise, it turns out that using an exercise routine really isn’t necessary for losing body fat. Although that may sound counterintuitive to everything you’ve heard in the past, total weight and fat loss is actually due to creating what is known...

We've had thousands of clients with medical restrictions. Counting macros isn't just for those with a clean bill of health. Macro nutrients make up everything that you consume. The nutrients your body needs don't change due to your medical dietary restriction. You'll just need to pay closer attention to what...

  Muscle soreness recovery after a workout is often overlooked by many fitness professionals, athletes, and bodybuilders. For many, they place large amounts of focus and preparation on getting to the gym, optimizing supplement timings, pinpointing every meal and macro but then forget to optimize a key pillar in sports...

The first documented dieting book for weight loss was published over 150 years ago, called "The Banting Diet: Letter of Corpulence" (1). It starts out by referring to obesity as the most parasitic phenomenon of humanity (1). This was at a time when obesity wasn't understood or even thought of...

  IIFYM Vs. Paleo Diet – Why Not Both? If you’re in the health and fitness industry, chances are, you’ve heard of the Paleo diet before. If not Paleo diet, perhaps the ‘Caveman’ diet rings a bell. Call it what you want, this is currently one of the hottest diets...

  1. Meal Frequency: Why it DOES Matter “Forget about meal frequency man, it doesn’t matter.” What a turn around we’ve had in the fitness and nutrition industry in the last few years. I remember 6 years ago, when I was starting out in personal training, the advice I (and...

  You’ve just received your initial macro numbers from the macro calculator on the IIFYM website and are ready to get started with your weight loss diet plan. After a few days, you notice that you are consistently hitting your protein and carbohydrate numbers, eating a greater variety of foods than...

  For those of our IIFYM readers that might not be familiar with you, can you please tell us about yourself? Chris Lavado: Not familiar with me? Impossible. LOL, jk. I’m just a dude with a passion for fitness & a big heart. I care about people. I am a...

  If you’re reading this, you’ve likely already embraced our playlist of the best workout songs available for heavy lifting and PRs. You’re breaking more PRs than a bull breaks china, and now you’re mentally preparing for the next major challenge for anyone that steps in the gym- cardio. Yes,...