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Blogs

  There's been a lot of discussions recently in the community about this, and the plain answer is; No. You don't need an exercise routine. Although voluntary activity such as cardio and/or a resistance training has health benefits and raises your energy expenditure, it's not needed to lose fat. Diet...

  How many of you at one time or another gave an excuse as to why you weren’t making progress with your fat loss diet? I couldn’t tell you how many times I heard people say “everyone is different, Matt.” While I agree, that excuse doesn’t hold up when it...

  Why is it that when it comes to dieting, everybody automatically thinks they have to suffer and deprive themselves of everything in life? Why is it that people think they can’t have the foods they love and crave in moderation? Why does the word “dieting” have to be portrayed...

The first documented dieting book for weight loss was published over 150 years ago, called "The Banting Diet: Letter of Corpulence" (1). It starts out by referring to obesity as the most parasitic phenomenon of humanity (1). This was at a time when obesity wasn't understood or even thought of...

HOW DO I START TRACKING MACROS TO LOSE WEIGHT WITH IIFYM? The official flexible dieting guide on how to start tracking macros and burn fat with IIFYM The most common question we get from our readers that want to burn fat: In this article I will take all of the...

  2 Macro Diet Recipes One of the biggest advantages of the macro diet is that it allows you to eat whatever you want, If It Fits Your Macros. That’s the magic phrase. But there isn’t any magic involved in the macro diet approach. It’s pure science. You calculate your...

Clean eating – What is it? Clean eating is becoming an increasingly popular trend in today’s society. However, many who eat clean are often confused by the lack of progress. The purpose of this article is to expand upon the concept of clean eating and to create a dietary approach...

  This is a game changer for some of our clients. They realize that they've been overeating due to tracking volume and essentially counting macros improperly. Before moving forward, you should make sure you have a proper macro breakdown. If you don't, refer to our IIFYM macro calculator first! Moving on,...

Tracking macros vs calories vs keto vs paelo Dieting. Is. Hard. ...Right? That is a tidbit of conventional wisdom that most people would concede to in a heartbeat without batting an eye. Perhaps, one that you are probably nodding in agreement with as you read it. However, you know I'm about to...

  There are hundreds of dietary alternatives out there. From Paleo dieters to Atkins followers, all promise weight loss and a wholesome lifestyle. Any nutritional coach worth their salt knows what makes them all work: Caloric deficit. Any regime that creates a caloric deficit will result in fat loss. However,...