Jessica
41 y/o
THE DIY MACRO METHOD
Fit into the clothes you miss, enjoy the food you love, and stop letting another diet run your life.
The DIY Macro Method gives you a personalized plan for losing weight and learning how to keep it off, with clear instructions and support when you need help.
Your personalized, self-guided weeight loss program.
Two private coaching calls included. Applying isn’t a purchase.
Anthony Collova
Founder of IIFYM.com
You can follow a plan when the scale’s moving. The harder part comes when it stops, your schedule changes, or a weekend doesn’t go as planned.
Do you eat less?
Add more exercise?
Wait it out?
…And when you finally reach your goal, how much can you eat without drifting back to where you started?
You shouldn’t have to figure out all of that on your own.
Your program needs to account for those moments, not just give you a set of numbers for day one.
For over a decade, we offered the Custom Macro Blueprint. It helped people lose weight while eating foods they enjoyed, and it taught me a great deal about where people needed more help.
I took those lessons and built the DIY Macro Method: a customized program that prepares you for fat loss, guides you through it, and shows you how to move into maintenance.
Anthony Collova
Founder of IIFYM.com
41 y/o
The 16-Week Deadline Diet helped me reach my goals. The support and coaching are incredible—I can't recommend it enough!
41 y/o
IIFYM is the secret behind my transformation! I've achieved my weight loss goals while indulging in my guilty pleasures. Don't count the days; make the days count!
32 y/o
I never thought losing weight could be this easy. The personalized macros have made all the difference for me. Thank you, IIFYM!
“my clothes are fitting so much better. I’m still continuing to lift strong in the gym as well.”
Lisa Marie
Excerpt from her Facebook post
“My program was very easy to understand and follow and for the first time ever I feel like it is sustainable.”
Heather
Excerpt from her Facebook comment
“This is the first time I am leaving for vacation and not in a blind panic about what I am going to eat, how much weight I am going to gain etc.”
Nicole
Excerpt from her email to Anthony
Customer excerpts from the IIFYM facebok community, including earlier programs. They describe individual experiences, not a promise of the same outcome or confirmation that each person purchased the current DIY Macro Method.
32 y/o
IIFYM is the ultimate tool in my fitness toolbox! I've reached my dream physique without restrictions. This approach has shown me that food is fuel.
45 y/o
IIFYM turned my fitness journey around. With the help of a personalized macro plan, I've packed on muscle and lost fat. It's all about the numbers and the gains!
41 y/o
I used to struggle with portion control until I discovered IIFYM. It's taught me how to balance my macros, and I've lost fat while keeping my muscle.
Your starting point, dieting history, lifestyle, and goals shape all three phases. You’ll follow the program independently, with clear instructions for each step.
Typically 2–4 weeks
We start with higher than you’d expect and setting very specific protein and fat targets around your dieting history.
This boosts your sluggish metabolism by giving your body a break from the low-calorie, low-carb cycle and helps correct the adaptations that come from months or years of restriction.
During this phase, we focus on improving your metabolism, digestion, sleep, and energy so your body is in a better position to respond when we move into fat loss.
Typically 10–24 weeks
Next, we move into your fat-loss & muscle building Blueprint with your exact macro targets, a strategic refeed plan, and clear rules for what to change when progress actually stalls.
You’ll also have a specific strategy for restaurants, vacations, stressful weeks, and the stressful days when life doesn’t go according to plan.
The goal is steady, sustainable fat loss without exhaustion, confusion, or feeling like you have to keep eating less every time the scale slows down.
Typcally 6-10 weeks
Once you’ve reached your ideal goal weight, you’ll move into the reverse diet phase to keep the weight off for good.
This is where we increase your food intake while monitoring your progress until we find your newly optmized maintenance level.
You’ll finish the program with a clear exit plan for eating more food while maintaining your results, and avoiding the yoyo cycle of losing weight only to gain it back again.
The program tells you what to do. These resources help you put it into practice without spending your evenings researching food and nutrition.
Macro Academy video course
Learn the practical skills behind tracking macros and following your program, with lessons you can return to when you have questions.
Recipe book & meal-planning tools
Build meals you enjoy around your targets. You’ll get ideas and planning help, rather than a rigid meal plan that dictates everything you eat.
Macro-friendly restaurant guide
Get practical help choosing from over 2000 restaurants with all macros listed so eatnig out doesn’t blow your goals
Macro quick-reference guide
Keep useful food and macro information close at hand when you’re planning meals or making adjustments.
You’ll also get two private coaching calls with me to discuss your questions and how to apply your program, plus continued support inside the Macro Secrets Facebook group.
You’ll be following the plan independently. Weekly private check-ins and ongoing one-to-one coaching aren’t included.
“I was not expecting anything from eating MORE than I have been and sourdough EVERY SINGLE DAY!!!”
Maria C.
Excerpt from her Facebook post about the Reset
“I still enjoyed my food and had the things I wanted but planned ahead knowing I would eat. I stayed in my macros.”
Tina S.
Excerpt from her Facebook post about dinner out
Original customer excerpts, not promises of a particular result. Food flexibility still involves meeting your targets and following the program.
Getting dressed and liking how your clothes fit. Enjoying dinner without deciding the whole week is ruined. Reaching your goal with a plan for what comes next.
That’s what we’re working toward. You’ll still need to track your food, follow the instructions, and stay consistent. The difference is that you won’t have to invent the process as you go.
One-time payment. Your full program includes:
Applying isn’t a purchase. Tell me you’re interested in the DIY Macro Method in the application so we can discuss the right fit.
Your plan is customized around your starting point, dieting history, lifestyle, and goals. DIY describes how you follow the program, not a one-size-fits-all set of macros.
You won’t receive a rigid meal plan. You’ll work with protein, fat, and carbohydrate targets and learn to build meals you enjoy around them. You’ll still need to track your intake and meet your targets.
Your program includes instructions for identifying a genuine stall and making adjustments. A short-term fluctuation doesn’t automatically mean your targets need to change.
You get two private coaching calls with Anthony and continued support inside the Macro Secrets Facebook group. This is a self-guided program, rather than ongoing private coaching or weekly one-to-one check-ins.
The Reset typically lasts 2–4 weeks, followed by a 10–24-week Transformation Phase. Your transition to maintenance comes afterward. The timeline depends on your starting point, goals, and progress; it isn’t a guaranteed deadline for a particular result.
The standalone Blueprint has been retired. The DIY Macro Method builds on that foundation with a personalized Reset, a structured fat-loss phase, Reverse Diet / Aftercare, educational resources, and defined support.
IIFYM.com · DIY Macro Method
Educational nutrition guidance, not medical diagnosis or treatment. Results depend on individual circumstances and follow-through. Customer excerpts describe individual experiences across IIFYM programs.